Principles of Marketing, Global Edition

Gary Armstrong

Acheter 59,35 €
+ 59 points
Langue:
Ebook en anglais
ISBN:
9781292341200
Date de parution:
09-03-20
Editeur:
Pearson
Format:
Ebook
Format Détaillé:
PDF
Protection digitale:
Adobe DRM

Description

For principles of marketing courses that require a comprehensive text.

 

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.